Every other year, BIA/Kelsey publishes Global Yellow Pages™ report, a comprehensive examination of the markets and companies that comprise the global Yellow Pages industry.
This report captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The most recent edition was published in December 2011.
The Most Comprehensive Report on the Global Yellow Pages Market
Global economic pressures; the shift to online, mobile and social platforms; changing local ad buying behaviors — are you keeping pace with the changing directory industry?
If you have a stake in the future of the Yellow Pages industry - both print and electronic - then you need Global Yellow Pages™. This is the most comprehensive fact book available on the global Yellow Pages industry, and the only industry resource that includes access to a searchable database of key metrics.
Global Benchmarks. Analysis and Context. Searchable Online Format
The Global Yellow Pages™ is the essential planning tool for any company evaluating new markets, existing or potential competitors, key management, successful product/sales strategies and trends that are shaping the rapidly evolving directory business.
Researched and published by BIA/Kelsey, the trusted source for accurate and thorough information and analysis about the Global Yellow Pages industry, this resource can help your business understand:
Where the Yellow Pages industry is headed.
Which companies are successful.
What global benchmarks reflect growth vs. profit.
Global Yellow Pages™ provides all the operational details, analysis and detailed company backgrounds companies need along with the context for understanding the numbers from respected BIA/Kelsey analysts.
Global Yellow Pages™ Overview
The Global Yellow Pages™ captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides:
Global forecast through 2016
Global yellow pages strategic assessment
Market-by-market summaries, which include an economic overview; key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media market size and growth); size of directional media market; directional media market forecast through 2016; directional media as a percentage of ad market; directional media as a percentage of GDP; and directional media per capita
Profiles of the world’s 30 leading directory companies
Global Yellow Pages™ features operational details, analysis and detailed company backgrounds. BIA/Kelsey provides context to the numbers by leveraging its deep and longstanding knowledge of this industry and its close relationships with many of the world’s leading companies.
Global Yellow Pages™ is the best resource for finding the world of Yellow Pages in one place. We tie all the data together into a set of global benchmarks against which publishers can measure themselves, such as:
Historical revenues by segment (print and digital)
Print directory titles and distribution
Online directory usage
Detailed lists of products and brands
Number of employers and sales reps
Market and Company Level Benchmarking Metrics
Market Level — market size; 2011 growth rates (total, print, digital); forecast CAGR (total, print, digital) 2011-2016; directory revenue per capita; estimated directory titles + average revenue per title; estimated directory distribution + average revenue per copy; advertisers & ARPA
Company Level — revenues; margins; advertisers; key executives; ownership; titles & distribution; employees and sales reps; key developments 2007-2011