Global Yellow Pages™ Forecast

Global Yellow Pages
Every other year, BIA/Kelsey publishes Global Yellow Pages™ report, a comprehensive examination of the markets and companies that comprise the global Yellow Pages industry.

This report captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The most recent edition was published in December 2011.

Global Yellow Pages Forecast (2011-2015)
Global Yellow Pages Forecast (2009-2014) Mid-year Update

The Most Comprehensive Report on the Global Yellow Pages Market

Global economic pressures; the shift to online, mobile and social platforms; changing local ad buying behaviors — are you keeping pace with the changing directory industry?

If you have a stake in the future of the Yellow Pages industry - both print and electronic - then you need Global Yellow Pages™. This is the most comprehensive fact book available on the global Yellow Pages industry, and the only industry resource that includes access to a searchable database of key metrics.

Global Benchmarks. Analysis and Context. Searchable Online Format

The Global Yellow Pages™ is the essential planning tool for any company evaluating new markets, existing or potential competitors, key management, successful product/sales strategies and trends that are shaping the rapidly evolving directory business.

Researched and published by BIA/Kelsey, the trusted source for accurate and thorough information and analysis about the Global Yellow Pages industry, this resource can help your business understand:

  • Where the Yellow Pages industry is headed.
  • Which companies are successful.
  • What global benchmarks reflect growth vs. profit.

Global Yellow Pages™ provides all the operational details, analysis and detailed company backgrounds companies need along with the context for understanding the numbers from respected BIA/Kelsey analysts.

Global Yellow Pages™ Overview

The Global Yellow Pages™ captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides:

  • Global forecast through 2016
  • Global yellow pages strategic assessment
  • Market-by-market summaries, which include an economic overview; key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media market size and growth); size of directional media market; directional media market forecast through 2016; directional media as a percentage of ad market; directional media as a percentage of GDP; and directional media per capita
  • Profiles of the world’s 30 leading directory companies

Learn more about Global Yellow Pages™ by downloading an executive summary.

Global Yellow Pages™ Sixth Edition Key Features
Beyond the Numbers
  • Global Yellow Pages™ features operational details, analysis and detailed company backgrounds. BIA/Kelsey provides context to the numbers by leveraging its deep and longstanding knowledge of this industry and its close relationships with many of the world’s leading companies.

Comprehensive

Global Yellow Pages™ is the best resource for finding the world of Yellow Pages in one place. We tie all the data together into a set of global benchmarks against which publishers can measure themselves, such as:

  • Historical revenues by segment (print and digital)
  • Print directory titles and distribution
  • Online directory usage
  • Detailed lists of products and brands
  • Key executives
  • Number of employers and sales reps

Market and Company Level Benchmarking Metrics
  • Market Level — market size; 2011 growth rates (total, print, digital); forecast CAGR (total, print, digital) 2011-2016; directory revenue per capita; estimated directory titles + average revenue per title; estimated directory distribution + average revenue per copy; advertisers & ARPA
  • Company Level — revenues; margins; advertisers; key executives; ownership; titles & distribution; employees and sales reps; key developments 2007-2011

Global Leaders: Regional & Worldwide Comparisons
  • Largest publishers
  • Fastest growing publishers
  • Regional share
  • Global forecast
  • Global industry snapshot

GYP Details


Forecasts