National Brands. Local Marketing.
BIA/Kelsey BRANDS brought together the key constituents of brand-to-local marketing — CMOs, agency execs, franchise marketers, media companies, and adtech and martech companies — for a 360-degree examination of the trends, technologies and alliances required for brand-to-local success. Attendees are telling us that the event was exceptionally well designed, informative and offered tremendous networking opportunities.
We wish everyone who participated every success in their national-local endeavors.
Stay connected with us!
BIA/Kelsey will continue to focus on this important part of local throughout the rest of this year. Visit the BIA/Kelsey BRANDS networking group on LinkedIn for ongoing discussions with the brand-to-local marketing community.
CONGRATULATIONS TO THIS YEAR'S GOLOCAL WINNERS
Tough competition – three incredible winners.
See details now.
Speakers Share their Perspective
BIA/Kelsey always does a great job tackling a topic from angles. As we look at priorities for 2016, helping national brands get local is near the top of the list
- Ryan Davis, VP, Local Platform, The Weather Company
All of us who work with brands on localized marketing have the same fundamental goals, though our solutions and strategies differ; so it's always valuable to get together in a collaborative atmosphere to share our challenges, creative thinking, and new ideas. I'd say in particular that BIA/Kelsey conferences help me keep tabs on the ever-shifting priorities that define what matters in local
- Damian Rollison, Director of Product, Brandify
I look forward to hearing from multiple sides on the challenges faced when driving national brand messaging down to the individual brick & mortar level. Coming from the agency side, I’m especially keen to gain an understanding of where brands and tech providers feel we fit in the mix – how we can help the process. Pumped for the day!
- Joe Esposito, Director, Product Development & Technology, GroupM Search + Social
Local marketing is a huge untapped and under-leveraged opportunity for many national brands. As marketers we need more forums like this to better understand how recent advances in Martech and Adtech have opened the door to the ‘new local’ and can help answer the perennial question: Is the juice worth the squeeze?
- Rex Conklin, Fortune 50 marketing executive and BIA/Kelsey BRANDS advisor
Marketing technologies and tools available today create a huge opportunity for brands to get a much closer look at customer interactions, cross channel optimization and “affiliate” performance. Tremendous value can be unlocked through stronger top line customer acquisition and location management. I am looking forward to collaborating with my colleagues at the BIA/Kelsey BRANDS conference in NYC later this month
– Chris Marentis, CEO, Surefire Social
BIA Kelsey attracts industry leaders and creates an environment for open discussion and collaboration. It has been my go-to conference to learn about new developments in the local media space and reconnect with great people
– Warren Kay, VP, Advertising, Under Armour
Given the importance and size of the Brand-to-Local marketing space, I’m excited to be at BIA/Kelsey's BRANDS conference which is one of the only events that is wholly focused on this area. Brand-to-Local is rapidly growing in prominence and BIA Kelsey is bringing key thought leaders and content together so we can all work on solving important market problems and help shape this space
- Brendan Morrissey, CEO, Netsertive
Welcoming Speakers From:
WHO SHOULD ATTEND
BIA/Kelsey BRANDS is for CMOs, digital executives and brand leaders who are focused on advertising, marketing and technology. If you’re looking to reshape your brand-to-local opportunity, this conference is for you.
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SUMMIT CHAIR RICK DUCEY
BIA/Kelsey BRANDS is programmed by conference chair Rick Ducey, a well-recognized digital advertising expert. Covering this ecosytem extensively, Rick is a highly
sought after consultant for his analysis of the evolution of advertising, disruptive technologies, emerging competition, shifting consumer demographics and marcom trends driving changes in the media ecosystem.
SUMMIT ADVISORY PANEL
BIA/Kelsey BRANDS is being guided by an expert advisory team that offers valuable experience and strategic knowledge about successful brand-to-local marketing.
- Rex Conklin, Fortune 50 Omnichannel Media and Marketing Senior Executive
- Elnora Cunningham, Director, Local Search and Directory Listings, U-Haul International
- Warren Kay, VP, Advertising, Under Armour
- Brendan Morrissey, CEO & Co-Founder, Netsertive
- Mitch Oscar, EVP, USIM
- Maribeth Papuga, Executive-In-Residence, BIA/Kelsey
- JonPaul Rexing, Senior Sales Director, ESPN Hometown