The BIA/Kelsey BRANDS program offers a 360-degree view of the trends, technologies and alliances required for brand-to-local marketing success.
Top executives are coming to BIA/Kelsey BRANDS.
Let's pull back the curtain and examine the potential for brand-to-local marketing. BIA/Kelsey will present a brand new advertising forecast that defines the opportunity from the perspective of local digital and traditional advertising. We'll examine the flow of dollars, what channels are exploding and explain the market dynamics for 2016 and in coming years. This session will set the stage for the day's discussions.
Tom Buono, Founder & CEO, BIA/Kelsey
Rick Ducey, Managing Director, BIA/Kelsey
Mark Fratrik, SVP and Chief Economist, BIA/Kelsey
Bruce Rogers leads Forbes' Insights thought leadership research division, as well as the Forbes CMO Practice. The co-author of "Profitable Brilliance: How Professional Services Firms Become Thought Leaders," Rogers is an expert on the trends changing the business landscape. Get inspired with his innovative insights on the future of brands and local marketing and map your own success story.
Brands have the ultimate goal of driving revenue via personalized marketing and ROI accountability. The cluster of local consumer signals is predictive of buying behavior and offers incredible opportunity to significantly lift brand and engagement goals. This session will discuss this symbiotic relationship and illustrate how to craft a profitable local strategy that will drive brand awareness on the local level.
Some brands opt for a more formal and centralized strategy for brand campaigns while others prefer to delegate more autonomy downstream. We'll examine case studies that clearly illustrate what’s working and why, to demonstrate the type of success each type of campaign can drive for brands.
Having spent the last decade as a top research, analytics and consumer insights expert, Subramanyam is one of a select group of media and entertainment executives with extensive experience in all areas of the industry – television, digital, radio, and social media. Her vital role in iHeartMedia’s vast array of operations gives her in-depth understanding of how to use digital analytics, ratings and measurement, ad sales research, mobile measurement, and programming analysis to build productive cross-platform strategies. If data secretly intimidates you, Subramanyam will tame it for you and explain how to make it work to your advantage immediately.
We've heard the most successful campaigns are fueled with data analytics. But what type of data is the most important to track? We'll discuss how to build transparency, confidence and efficiency into your data aggregation process to drive better campaign decisions you can feel confident about.
Programmatic advertising is becoming entrenched in national and headed into local television but there are many moving parts required for success. Learn the top 5 things you need to know right now to drive targeting, efficiency and ROI.
U.S. International Media
U.S. International Media
Free insight paper with conference registration
For a limited time, get the new report, Looking Ahead to Programmatic in Local TV in 2016, as our free gift when you register to attend by March 9.
YP Marketing Solutions
Dunkin' Donuts – the very brand name conjures good thoughts. But delicious food doesn't guarantee the continued success of a brand. Today's busy consumers are looking more and more to their mobile phones for connections to brands. Our keynoter will reveal innovations Dunkin' has used to localize its brands in a mobile consumer marketplace.
Big data, artificial intelligence, machine learning, and business rules driven processes all combine to empower brand managers to develop more personalized campaigns and execute at scale efficiently and effectively. See how you can use adtech and martech platforms to achieve local supremacy with two intriguing case studies.
Brands understand that local marketing pays off but they have different strategies for developing, running and funding programs. How can the creative forces of local and those of brands synergize their efforts? It's achievable with the right data, insights and budget application. Don't let outdated marketing programs leave billions in untapped revenue on the table.
The consumer’s purchase journey literally is becoming mapped from top of the funnel to actual purchase behaviors. With access to increasingly powerful and timely data, brands have powerful tools to inform campaign strategy and execution and see closed-loop ROI and campaign optimization results.
Three of the GOLOCAL judges will share their insights on the incredible entries this year and the interesting trends and technologies that bubbled to the top. They will also help extend their congratulations as the three final winners are announced.
This fast-paced, energizing session will summarize the top elements of brand-to-local marketing – data, technology, and consumer behaviors – so attendees can outline their own action plans for sophisticated brand-to-local strategies.