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Our analyst team has carved out a compelling combination of keynotes, roundtables and debates for BIA/Kelsey NOW that will leave you smarter and inspired. The program is built around several important converging trends:
Before BIA/Kelsey NOW kicks off at 8:30 am, be our guest for a full buffet breakfast in the Robertson Foyer at the Mission Bay Conference Center.
BIA/Kelsey analysts lay out the key issues in the emerging local on-demand economy, including the convergence of CRM, supply-chain management, transaction processing, and physical delivery in the last mile, as well as the challenges of building and retaining a LODE workforce and customer base. We will conclude by sketching the impacted sectors and how they must change to participate in the LODE opportunity. Attendees will receive a copy of our presentation, a "TED-talk".
BIA/Kelsey NOW kicks off with a keynote by Porch VP of Marketing Joanna Lord.
Connecting the buyer and supplier/service provider in a LODE transaction will require great software, a deep understanding of customer experience, and the development of compelling economic incentives for buyers and sellers. This session will highlight several LODE leaders and will explore their services as possible templates.
Reid Wakefield, CEO, Century Interactive / Humanatic
Successful 1099 employee recruitment strategies will be critical to supporting reliable branded services that create customer loyalty. Many LODE companies will grow from the inside out, adding services for 1099 employees, such as discounts on supplies and loyalty programs aimed at retaining both workers and customers. We’ll explore the opportunities to build for customer and employee growth with LODE and technology enabler leaders.
Paul Zeckser, VP, Product Development, HomeAdvisor
How will local media companies support LODE market development? We will explore how newspapers, TV and radio stations, along with local directory services, can help establish LODE customer relationships and drive successful 1099 worker experience. Local media sales teams could emerge as a key facilitator of new on-demand services.
A generational shift in priorities is underway. Time is increasingly valued over “stuff.” Money is not going to disappear, but its uses will change as more people share, loan or resell their cars, vacation homes and, even, capital investments through new arrangements. We invite to the stage a group who have shattered the one-owner model and are reinventing notions of value, ownership and satisfaction.
Amanda Richardson, VP, Product, HotelTonight
Enterprises have been the primary beneficiary of Moore’s Law, which has driven growing efficiencies for the past 20 years. By 2020, those benefits will proliferate on Main Street. APIs will facilitate complex app functionality and support lower-barrier business models. In this session, we talk with the leaders in today’s customer experience, contract and customer management services, as well as upstarts who are tearing down the silos between media channels to create personal, actionable offers with robust metrics that “close the loop” on the marketing cycle.
Have you ever wanted to give the thumbs-up or down on an investment? In this rapid-fire session, we’ll take the audience’s pulse on the viability of LODE in a variety of industries. From dog-walking and doctors to fashion and dining, what will be part of the LODE landscape – and what couldn’t possibly be? You get to vote in a unique shout-out session. We’ll add up the results and everyone will see the results on BIA/Kelsey’s Local Media Watch Blog.
A select group of investors talk through the day’s sessions and their intuitions about where LODE is going.
5:30 PM Pregame Networking Party
7:15 PM Game Time
Hosted by Moon Valley Software & WebsiteAlive
When the final session of BIA/Kelsey NOW wraps on Friday afternoon, head over to AT&T Park for an incredible evening of networking and fun, hosted by our friends from Moon Valley Software and WebsiteAlive. Connect with other BIA/Kelsey NOW attendees during a fully catered, open bar pregame networking party at "Triples Alley." This unique, up close and personal experience lands you on the warning track between the first base line and the outfield during the pregame warmup. Then head to your first base line seats to watch the Giants take on the Diamondbacks. Enjoy Club Level access during the game for a VIP experience. A limited number of tickets is available for this event. Grab yourself a seat! RSVP to email@example.com today.
BIA/Kelsey is the leading research, consulting and advisory firm focused on local media. We offer clients objective guidance on the trends affecting the local market. Learn more about us and our conferences.
Click to read a conference welcome message.
New conference update by Chief Analyst and LODE expert Mike Boland:
Sights and soundbites from BIA/Kelsey’s leading show on local digital media:
Transactions in the LODE World:
Need a hotel? Please see our recommendations.
Button integrates Uber into third-party apps [1 June]
LODE in 2015: Household services and travel market penetration at 3.9 percent [30 May]
Mary Meeker: 44 Percent of On-Demand Workers are Millennials [27 May]
Local On-Demand Economy: Flipping Local Search as We Know It [27 May]
Local On-Demand Economy: What’s Next? [19 May]
Local On-Demand Economy: What Does it Mean for Local Media Companies? [13 May]
LODE Fundamentals: Supply & Demand
LODE Verticals: Where’s it Going Next?
How Big is the LODE Market & Who Benefits?
Whom Does LODE Threaten?
What is the Downside/Darkside of LODE?