BIA/Kelsey NOW

The Rise of the Local On Demand Economy

June 12, 2015 | San Francisco, CA | Venue Coming Soon

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Agenda

Our analyst team has carved out a compelling combination of keynotes, roundtables and debates for BIA/Kelsey NOW that will leave you smarter and inspired. The program is built around several important converging trends:

  • Sharing Economy: The Millennial eschewing of “stuff” and valuing of time and experience
  • 1099 Work: The increased flexibility in work due to the decline of FTE positions
  • Automation: The decline in routine clerical work because of software efficiencies
  • Last Logistical Mile: The build-out of metrics and feedback systems at the local store and home, which will increase the efficiency of product and service planning and allocation

Thursday June 11 Evening Meet-Up
5:30 pm

BIA/Kelsey NOW Eve Meet-Up at The Slanted Door

Stop by the Slanted Door at 5:30 pm on Thursday, June 11 for a casual meetup with the BIA/Kelsey team and other BIA/Kelsey NOW attendees.

The Slanted Door
1 Ferry Building #3
San Francisco, CA 94111
(415) 861-8032 | Map

Friday June 12 BIA/Kelsey NOW Conference Agenda
7:30 am

Full Buffet Breakfast

Before BIA/Kelsey NOW kicks off at 8:30 am, be our guest for a full buffet breakfast in the Robertson Foyer at the Mission Bay Conference Center.


8:30 am

BIA/Kelsey Analyst Team: Exploring the Implications of LODE

BIA/Kelsey analysts lay out the key issues in the emerging local on-demand economy, including the convergence of CRM, supply-chain management, transaction processing, and physical delivery in the last mile, as well as the challenges of building and retaining a LODE workforce and customer base. We will conclude by sketching the impacted sectors and how they must change to participate in the LODE opportunity. Attendees will receive a copy of our presentation, a "TED-talk".


9:10 am

Keynote: The Emerging Local On Demand Economy (LODE)

Joanna Lord


BIA/Kelsey NOW kicks off with a keynote by Porch VP of Marketing Joanna Lord.



9:40 am

Aggregating Supply: Building Successful LODE Services

Connecting the buyer and supplier/service provider in a LODE transaction will require great software, a deep understanding of customer experience, and the development of compelling economic incentives for buyers and sellers. This session will highlight several LODE leaders and will explore their services as possible templates.

Reid Wakefield


Session Keynote:
Reid Wakefield, CEO, Century Interactive / Humanatic


Panel:


10:40 am

Product Announcement

Bill Foster


Bill Foster
Co-Founder, yellCast



11:00 am

Networking Break


11:15 am

LODE’s Impact on Workforce Retention and Marketing

Successful 1099 employee recruitment strategies will be critical to supporting reliable branded services that create customer loyalty. Many LODE companies will grow from the inside out, adding services for 1099 employees, such as discounts on supplies and loyalty programs aimed at retaining both workers and customers. We’ll explore the opportunities to build for customer and employee growth with LODE and technology enabler leaders.

Paul Zeckser


Session Keynote:
Paul Zeckser, VP, Product Development, HomeAdvisor


Panel:


12:00 pm

Networking Lunch


1:00 pm

Afternoon Keynote

Ethan Anderson


Ethan Anderson
CEO, MyTime



1:20 pm

LODE Services Leveraging Local Media

How will local media companies support LODE market development? We will explore how newspapers, TV and radio stations, along with local directory services, can help establish LODE customer relationships and drive successful 1099 worker experience. Local media sales teams could emerge as a key facilitator of new on-demand services.


2:10 pm

Owning, Loaning and Sharing – The New Economics of Scale

A generational shift in priorities is underway. Time is increasingly valued over “stuff.” Money is not going to disappear, but its uses will change as more people share, loan or resell their cars, vacation homes and, even, capital investments through new arrangements. We invite to the stage a group who have shattered the one-owner model and are reinventing notions of value, ownership and satisfaction.

Amanda Richardson


Session Keynote:
Amanda Richardson, VP, Product, HotelTonight


Panel:


3:10 pm

LODE Platforms and Services: Foundations of Local On-Demand Markets

Enterprises have been the primary beneficiary of Moore’s Law, which has driven growing efficiencies for the past 20 years. By 2020, those benefits will proliferate on Main Street. APIs will facilitate complex app functionality and support lower-barrier business models. In this session, we talk with the leaders in today’s customer experience, contract and customer management services, as well as upstarts who are tearing down the silos between media channels to create personal, actionable offers with robust metrics that “close the loop” on the marketing cycle.


4:00 pm

Networking Break & What Will/Won’t Be LODEable?

Have you ever wanted to give the thumbs-up or down on an investment? In this rapid-fire session, we’ll take the audience’s pulse on the viability of LODE in a variety of industries. From dog-walking and doctors to fashion and dining, what will be part of the LODE landscape – and what couldn’t possibly be? You get to vote in a unique shout-out session. We’ll add up the results and everyone will see the results on BIA/Kelsey’s Local Media Watch Blog.


4:35 pm

Investment Roundtable

A select group of investors talk through the day’s sessions and their intuitions about where LODE is going.


5:30 pm

BIA/Kelsey NOW After Hours Event
Heavy Hitters Networking Event at AT&T Park

San Francisco Giants vs. Arizona Diamond Backs

5:30 PM Pregame Networking Party
7:15 PM Game Time
Hosted by Moon Valley Software & WebsiteAlive

Moon Valley SoftwareWebsite Alive

When the final session of BIA/Kelsey NOW wraps on Friday afternoon, head over to AT&T Park for an incredible evening of networking and fun, hosted by our friends from Moon Valley Software and WebsiteAlive. Connect with other BIA/Kelsey NOW attendees during a fully catered, open bar pregame networking party at "Triples Alley." This unique, up close and personal experience lands you on the warning track between the first base line and the outfield during the pregame warmup. Then head to your first base line seats to watch the Giants take on the Diamondbacks. Enjoy Club Level access during the game for a VIP experience. A limited number of tickets is available for this event. Grab yourself a seat! RSVP to conferences@biakelsey.com today.

About BIA/Kelsey

BIA/Kelsey is the leading research, consulting and advisory firm focused on local media. We offer clients objective guidance on the trends affecting the local market. Learn more about us and our conferences.

Attending Companies

Advisor
AGENDIZE
BIA Capital Strategies
Breezeworks
Business Insider – San Francisco Bureau
Button
BuzzBoard, Inc.
BuzzFeed SF
Century Interactive
Comcast Ventures
Digital Community Holdings, Inc.
DocuSign
DropTrip
Duda
EVB San Francisco
Flint Mobile
Forbes
FreshLime
GetHeal.com
GoDaddy
HomeAdvisor
HomeJoy
HotelTonight
Interface
Josephine
Local Search Association
MasterCard
MediaMobz
Moon Valley Software
Mucker Capital
MyCareCoach, LLC
MyNeighbor
MyTime
NZZ
Obvious Ventures
Opus Research
orange silicon valley
Pantera Digital
Porch
PricewaterhouseCoopers, LLP
ReachLocal
Robert W. Baird & Co.
Seattle University
Talk Local
Telefonbuch Verlag Hans Müller GmbH & Co. KG
University of California, Berkeley
Urgent.ly
Village
Wall Street Journal
xSeed Capital
YellCast
Yellow
Yellow Pages Digital & Media Solutions
Advisor
AGENDIZE
BIA Capital Strategies
Breezeworks
Business Insider – San Francisco Bureau
Button
BuzzBoard, Inc.
BuzzFeed SF
Century Interactive
Comcast Ventures
Digital Community Holdings, Inc.
DocuSign
DropTrip
Duda
EVB San Francisco
Flint Mobile
Forbes
FreshLime
GetHeal.com
GoDaddy
HomeAdvisor
HomeJoy
HotelTonight
Interface
Josephine
Local Search Association
MasterCard
MediaMobz
Moon Valley Software
Mucker Capital
MyCareCoach, LLC
MyNeighbor
MyTime
NZZ
Obvious Ventures
Opus Research
orange silicon valley
Pantera Digital
Porch
PricewaterhouseCoopers, LLP
ReachLocal
Robert W. Baird & Co.
Seattle University
Talk Local
Telefonbuch Verlag Hans Müller GmbH & Co. KG
University of California, Berkeley
Urgent.ly
Village
Wall Street Journal
xSeed Capital
YellCast
Yellow
Yellow Pages Digital & Media Solutions

Welcome Message

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Video Welcome

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