BIA/Kelsey NOW

The Rise of the Local On Demand Economy

June 12, 2015 | San Francisco, CA | Venue Coming Soon

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Who Should Attend & Why

BIA/Kelsey NOW will be attended by corporate and product marketers from both b-to-c and b-to-b companies, as well as senior executives from leading media companies, agencies, investment firms and local businesses to include government companies and non-profits.

Are you in one of the following groups? BIA/Kelsey NOW is a must-attend for you and your team.

INVESTORS, BUSINESS DEVELOPMENT AND STRATEGIC LEADERS

On-demand means hyper-local and hyper-personal. As companies stretch themselves to shape their thesis and portfolio of tools, tactics and partnerships in this unprecedented “freemium” marketing environment, BIA/Kelsey NOW will offer fast track insights and case studies on what real LODE success looks like. By attending the conference, investors and executives will gain an understanding of what the on-demand economy will demand from businesses and how successful networks must be formed.

BRANDS AND AGENCIES

If you are a CMO, agency exec or business development professional responsible for local marketing strategies, attend this event to learn how to leverage your organization’s resources to build LODE opportunities.

LOCAL MEDIA COMPANIES AND MARKETING PLATFORMS

The LODE ecosystem will be rich. It is currently the largest recipient of VC funding. Right now is a very strategic moment for strategic partnering. Local media companies and tech startups can efficiently navigate this ecosystem and its entry points at BIA/Kelsey NOW.

LOCAL BUSINESS, GOVERNMENT AND NON-PROFITS

Tax bases will change radically, and the social safety net will be rewoven with private services tuned to networks of 1099 workers. What is done today on Main Street, in City Hall and at non-profit headquarters around the country will be transformed by the increased choice and flexibility in work. Come learn all the nuances and get prepared.

About BIA/Kelsey

BIA/Kelsey is the leading research, consulting and advisory firm focused on local media. We offer clients objective guidance on the trends affecting the local market. Learn more about us and our conferences.

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