Save on registration until June 11th!
BIA/Kelsey NOW will be attended by corporate and product marketers from both b-to-c and b-to-b companies, as well as senior executives from leading media companies, agencies, investment firms and local businesses to include government companies and non-profits.
Are you in one of the following groups? BIA/Kelsey NOW is a must-attend for you and your team.
On-demand means hyper-local and hyper-personal. As companies stretch themselves to shape their thesis and portfolio of tools, tactics and partnerships in this unprecedented “freemium” marketing environment, BIA/Kelsey NOW will offer fast track insights and case studies on what real LODE success looks like. By attending the conference, investors and executives will gain an understanding of what the on-demand economy will demand from businesses and how successful networks must be formed.
If you are a CMO, agency exec or business development professional responsible for local marketing strategies, attend this event to learn how to leverage your organization’s resources to build LODE opportunities.
The LODE ecosystem will be rich. It is currently the largest recipient of VC funding. Right now is a very strategic moment for strategic partnering. Local media companies and tech startups can efficiently navigate this ecosystem and its entry points at BIA/Kelsey NOW.
Tax bases will change radically, and the social safety net will be rewoven with private services tuned to networks of 1099 workers. What is done today on Main Street, in City Hall and at non-profit headquarters around the country will be transformed by the increased choice and flexibility in work. Come learn all the nuances and get prepared.
BIA/Kelsey is the leading research, consulting and advisory firm focused on local media. We offer clients objective guidance on the trends affecting the local market. Learn more about us and our conferences.
Click to read a conference welcome message.
New conference update by Chief Analyst and LODE expert Mike Boland:
Sights and soundbites from BIA/Kelsey’s leading show on local digital media:
Button integrates Uber into third-party apps [1 June]
LODE in 2015: Household services and travel market penetration at 3.9 percent [30 May]
Mary Meeker: 44 Percent of On-Demand Workers are Millennials [27 May]
Local On-Demand Economy: Flipping Local Search as We Know It [27 May]
Local On-Demand Economy: What’s Next? [19 May]
Local On-Demand Economy: What Does it Mean for Local Media Companies? [13 May]
LODE Fundamentals: Supply & Demand
LODE Verticals: Where’s it Going Next?
How Big is the LODE Market & Who Benefits?
Whom Does LODE Threaten?
What is the Downside/Darkside of LODE?