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BIA/Kelsey NOW is chaired by Mitch Ratcliffe, Senior Analyst & Digital Media Strategist, with support from Michael Boland, Chief Analyst and LODE expert. Enjoy their conference welcome message (and videos) below!
You’ve probably seen it throughout tech news coverage: “Uber for XYZ has launched.” It’s a business model first popularized through hailing a ride somewhere, but is now taking over a wide range of local service verticals – everything from house cleaning, to car repair to dog walking.
We’re talking about the local on-demand economy (LODE) – services that are summoned on demand through mobile apps, then promptly fulfilled offline. At BIA/Kelsey NOW we will define LODE, examine its drivers, spotlight best practices and map its trajectory.
What’s on the conference agenda? Mitch Ratcliffe, conference chair and Mike Boland, chief analyst and LODE expert, offer quick program summary.
“At BIA/Kelsey NOW, we'll sit down with the leaders in today's customer experience, contract and customer management services, as well as upstarts who are tearing down the silos between media channels to ‘close the loop’ on the marketing cycle. We’re excited about the more intimate format of this one-day program, which has been designed to stimulate an interactive exchange of ideas among some of the most influential companies and individuals focused on LODE opportunities.”
— Conference Chair Mitch Ratcliffe, senior analyst, digital media strategist, BIA/Kelsey
Among the key topics, themes and theses we’ll be discussing and debating at BIA/Kelsey NOW are:
BIA/Kelsey NOW explores the opportunities in the logistical last-mile that will bring customers into contact with increasingly complex supply chains, making many more degrees of customization in experience inevitable to consumer market success.
We invite you to join us at BIA/Kelsey NOW, June 12, in San Francisco, as we examine LODE and its impact on the next phase of local commerce.
BIA/Kelsey is the leading research, consulting and advisory firm focused on local media. We offer clients objective guidance on the trends affecting the local market. Learn more about us and our conferences.
Click to read a conference welcome message.
New conference update by Chief Analyst and LODE expert Mike Boland:
Sights and soundbites from BIA/Kelsey’s leading show on local digital media:
Button integrates Uber into third-party apps [1 June]
LODE in 2015: Household services and travel market penetration at 3.9 percent [30 May]
Mary Meeker: 44 Percent of On-Demand Workers are Millennials [27 May]
Local On-Demand Economy: Flipping Local Search as We Know It [27 May]
Local On-Demand Economy: What’s Next? [19 May]
Local On-Demand Economy: What Does it Mean for Local Media Companies? [13 May]
LODE Fundamentals: Supply & Demand
LODE Verticals: Where’s it Going Next?
How Big is the LODE Market & Who Benefits?
Whom Does LODE Threaten?
What is the Downside/Darkside of LODE?